The company IGA revealed today about a very interesting internal study of the market game advertising. According to experts, 36% of gamers really look at the flash during the game sessions of the ad and search for information about the advertised product. In addition, 90% of gamers even store brands seen in game. The data clearly speak in favor of investment in this market segment. Only trouble is that the very statistics published in the advertisement IGA. However, this institution can be trusted, because she is working with major publishers like EA and Sony, is awash with them products to various commercial content. We hope that soon the network will be more detailed report, which proves the advantages of advertising in games.