According to U. S. market research, the ratio of sales of films on the Blu-ray discs and DVD worldwide will be 40 to 60 in 2010, and in 2011 BD can and does become the leader.
The proportion of Blu-ray as the world`s media will grow from 9% at the end of 2007 to 20% in the middle of this year, and by the end of 2008 will reach 25%. Basically, this occurs because of the significant growth in the number of films produced in the Blu-ray. In addition, the proportion of BD-player sales will increase from 7-10% in 2007 to 15% this year. In the first half of 2008 sales volume of these players in the U. S. and Europe increased 4 and 6 times the level of last year.
For more than 650 titles of films reached the Blu-ray in North America, among them 122 issued Sony. In Asia was issued, respectively 130 and 84 film.