Talking with investors executive director of Electronic Arts John Risitiello (John Riccitiello) made quite an interesting statement. Manager said that the company had to issue this year, quite a lot of games that received high marks from critics. However, despite the excellent audience reaction, these products are sold worse than previously thought.
It turns out that the quality of games has no effect on their sales. EA released in 2008 on 17 projects, the overall rating at Metacritic which passes over 80%. In 2007 these games were only 7. However, this does not mean that all terbaru franchisee Electronic Arts (like Mirror s Edge and Dead Space) covered with dust and die. Risitiello believes that in the future on the basis of these projects will be to accumulate more money, because users are already familiar with these sequences.