Google already to some extent entered the gaming market with its project Google Lively (this is a kind of virtual network with avatars, something resembling the Second Life). In addition, the Internet giant bought the company Adscape, dealing with advertising in virtual worlds. Forbes believes that in the future, Google may well become the game publisher, especially given that the company has encouraged numerous projects outside of their staff. Hardly anyone believes that the company does not want to regale with othvatit piece of $ 18 - billion market, but when this happens is still unknown. Promotion of digital distribution and causal games should seriously work to simplify the company in that direction.