The economic crisis and come up to the largest IT-market players - Google starts to get rid of its least profitable services.
The search giant announced the closure of the service printed advertising Print Ads. Work began service in November 2006 and was greeted with public enthusiasm. Print advertising allows all participants in the online advertising platform for Google AdWords to place ads in print publications or newspapers, which joined the Print Ads. At the time of launch of the Print Ads such partners was 50, but now their number had risen to 800.
Spinnel Spencer (Spencer Spinnell) in his blog called the reasons for the closure of Print Ads. According to him, the service was to be a new source of revenue for newspapers, and to provide more relevant advertising to consumers, but the effect could not be reached. Applications for participation in the Print Ads Google will finish on February 28 and has already paid advertising will appear on the pages of publications before March 31.