Quite an original co-operation started by Google and Microsoft. They realized the possibility of synchronization of user information Google Calendar and Google Contacts with iPhone without using software from Apple. To do so is Google Sync. In doing so, the developers of Google using Microsoft ActiveSync technology to create a free analogue applications MobileMe, Apple sold for money. Also now there is no need to use iTunes as a bridge between applications from Google and communicators from Apple.
In addition, Google Sync provides synchronization with the iPod Touch, Blackberry, Nokia devices, and some Sony Ericsson, as well as devices that are running Windows Mobile. Innovation is quite useful for users who have chosen Google Apps instead of Microsoft Office. So far, Google Sync is in beta, as did many other projects, functioning well, despite this prefix.