American representation in conjunction with crowdSPRING LG has announced the beginning of the contest design phones. Enthusiasts are encouraged to create the look of the device, which may appear for sale in the not too distant future. The prize fund is U. S. $ 80 000. Telephones will be evaluated by a competent jury on four criteria:
The need for it, market potential (40% of the total assessment);
Creativity, originality, innovativeness (30% );
Easy to implement (20 %);
The attractiveness (10%).
In the works must be present logo of LG. Accepted as drawn by hand sketches, and performed on computer concepts. The winner will receive the grand prize - $ 20 000. During the second place provided - $ 10 000 for the third - $ 5 000. Another 40 participants will receive up to $ 1 000 and call LG.