The market for GPS-device version of Canalys

March 22, 2009, 12:51 pm

   According to the research branch of satellite navigation devices in the fourth quarter of last year, the analysis by Canalys, the largest regional market for PND (portable navigation device) has become North America -- only within the United States is concentrated 52% of the world market. The second-largest market for EMEA (Europe, Middle East and Africa) covers 36%.
Despite the economic crisis, supply navigators in the United States increased as compared to 2007. According to analysts, this is due to very aggressive pricing policy, particularly in vacation season.
the market leader in PND-devices became Garmin, increased its share from 35% in the third quarter of 2008 to 37%. In the fourth quarter of 2007 its share was 30%. Following the King of GPS to the company TomTom, which controls 30% of the market. Total shipment navigators Mio and Navman was 6% of global supply - with the result Mitac took third position.
is interesting to note a trend towards an increase in the number of navigation-based mobile phones. In the fourth quarter of 2008 was put on the market for more than four million smartphones with integrated GPS-module that is two sizes larger than the previous year. Every seven out of ten smartphones providing browser functions. The leaders of this trend are Nokia, TeleNav and NIM.


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• canalys+telenav
• gps market leader canalys
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