Executive Director Steve Balmer Microsoft (Steve Ballmer) said that his company is forced to start the fight with his powerful rival Apple. In a letter to company employees, he hinted at what you draw the most attention. Head said that Apple was not conducive to compromise when it comes to the user experience. Microsoft often the victims of this factor for the sake of maintaining the huge range. To remedy the situation, the company intends to revise its system of cooperation with partners working on iron. This applies not only computers but also mobile phones. working with Microsoft firms think that Balmer said the choice of iron. Does the company move to a standardized platform ? There is an assumption that the manager simply wants to make computers based on Windows users to guarantee the"experience"as on systems from Apple.