Provider Net by Net answer for unfair advertising

October 9, 2008, 4:53 pm

   Competition in the Moscow market broadband access makes providers constantly review their tariff plans to increase the speed and volume of traffic in order to maintain its subscriber base and attract new customers. Also, providers periodically conduct various actions to connect new households.
The fight is grave, on the verge of fola, and sometimes for the cut. So, today, the Federal Antimonopoly Service (FAS) has confirmed the claims of equity capital to the Academy of another advertisement provider, Net by Net. Recall at the end of August last conducted an advertising campaign with the slogan:Internet does not work as expected ? Take Net by Net forever. No mistakes again ! Try all, choose us !
FAS acknowledged that the advertising violates federal law on advertising, in particular, it harm the business reputation of a competitor and does not correspond to reality about the benefits of the advertised product. As a result, the Federal Antimonopoly Service initiated proceedings on the grounds of a violation of Russian legislation. Thus, the provider of Net by Net, in the event of a final recognition of violations of the law will be forced to eliminate violations of the law, as well as to pay several hundred dollars as a fine.
We have been able to get the official ZAO comment Academy of capital for the recognition of violations of law, FAS:We welcome the determination of the regulator. We originally stated that the advertising is unethical and now our position is confirmed by the definition of the Federal Antimonopoly Service, which found signs of legislation in this advertising products.


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