Samsung - the leader in loyalty to the United States
April 8, 2009, 11:51 am
The company announced the results of Brand Keys research Brand Keys Customer Loyalty Award 2009. In the United States, according to a study of consumer loyalty, the first place among manufacturers of phones is the Samsung. South Korean vendor has received this award for the eighth time in succession. Brand Keys is examining consumer preferences for twelve years. The study identifies companies whose products or warrants exceeds the expectations of buyers. In the category of provider respondents noted the design and performance of phones. As the Bill might be (Bill Ogle), marketing director of Samsung Telecommunications America, is a reward for the company of great importance, because it indicates the presence of emotional connection with people who obtain phone numbers. In other words, every year more and more Americans prefer to call Samsung.