SanDisk slotRadio:a memory card with music - a new stage of struggle to iPod
January 11, 2009, 11:24 pm
SanDisk Corp. introduced a portable digital music system, based on the memory cards with preloaded music, as opposed to iPod, signaling a new stage in the struggle with the player from Apple. The company announced the player and the Sansa slotRadio line of compatible music charts. This music system is designed for ordinary consumer of music, and consists of players square with the case of aluminum, 1, 5-inch OLED-screen and FM-radio and a memory card, the size of a finger nail. SanDisk Sansa slotRadio This site contains 1 000 medium-length classical compositions, selected from Billboard magazine charts and with playlists according to genre. This player and the card will be sold at a price of about $ 100, additional cards with certain genres, themes and performers will be made available for $ 40. SanDisk is the largest supplier of memory cards for many years and ranks second after Apple Inc. in the market of portable music players. SanDisk representative described the situation of the company in this market stable, adding that their market share exceeds the total representation of companies dealing with 3, 4 and 5 of the place. But it said that shift from gadgets like Apple iPod, on the device with a new type of memory. As Sony Corp. , Hewlett-Packard Co. and many others, SanDisk has failed in otvoevyvanii significant market share from the iPod. Until two years ago, the general director of SanDisk, Eli Harari (Eli Harari) proposed to transform the company into a major manufacturer of consumer electronics. SanDisk Sansa slotMusic Starting a new device to a large extent linked to the overproduction and excessive supply in the market of flash memory. Falling demand in the consumer electronics sector, which uses flash memory caused by the downturn of business activity, will have a significant impact on the industry in the long run. SanDisk said that its music products of lower price range (cost less than $ 100) are the most popular. With slotRadio SanDisk hopes to eliminate the inconvenience associated with the need to download songs to iPod, downloaded from the Internet or the lessons of the music discs, and to help those who do not have a credit card. The company said that the player Sansa slotRadio will be available for order through the Internet and in RadioShack stores in early 2009. In other trading networks, it will come soon. At the moment, on the cards with preloaded content contains a mixture of modern and classical compositions. Users can buy new songs by purchase slotMusic memory card company SanDisk, which will appear in 3 months, a new music format is already supported by the four largest publishers - EMI, Sony BMG, Universal Music and Warner Music - and the major retail chains.