The representatives of Yahoo announced the next innovation in its search services. Now, paid advertising will include not only text, with references, but also pictures and video. Innovation was named Rich Ads in Search and compare professionals with banner advertising due to the visual component.
Yahoo is constantly trying to win back market share from Google, but in recent years, the situation only worsened. If in 2004 the proportion of paid advertising on Yahoo was 13, 8%, this year she is 10, 5%. During the same time, the share of Google rose to 32, 8 to 67%, 7%.
In Yahoo hopes that the innovation will be useful, as the economic crisis could force advertisers to shift their preferences towards paid search advertising, where the results of their investments can be clearly traced. Service Rich Ads in Search of the Yahoo developers tested together with a well-known as a Pedigree. Representatives Pedigree think innovation is very useful, because video operates on the consumer is much better.