The first generation of Zune players, was not entirely successful, and Microsoft has been unable to gain any significant market share. The overwhelming dominance of Apple iPod and the software giant should do nothing except continue to emulate. According to rumors, the new Zune HD is created in the image and likeness of iPod touch, which debuted in 2007. Zune HD will be a big key tachskrin and placed under it. Diagonal screen smaller than the iPod touch, but the machine is thicker. There are suggestions that the player will be released at the end of the year and will use the same Windows Mobile 6. 5 technology. Microsoft tries to win over third-party games to support the Zune HD. Will Zune HD successful or not, until the early to tell. The success will affect the price to be lower than iPod touch, support services, library applications, as well as meet the expectations of buyers.